Art Start
Client: Art Start
Role: Art Director & Project Lead
TASK
Create an OOH & social campaign for the end of year giving period to gain donors, participants and corporate sponsors for Art Start’s non profit program connecting marginalized youth in NYC & Milwaukee to creative careers.
STRATEGY
Incentivize donors and potential participants to get involved by showing how this creative work will impact their lives directly because everyone always loves talking about their favorite piece of art.
EXECUTION
Everyone has that one person or thing that they knew before they got big and they will tell you all about that even if you didn’t ask. People love to be the first to notice greatness, and Art Start is the place to discover it.
Project Leads: Molly Denning & Samiyah Panjabi
Art Direction: Molly Denning & Laura Beniot
Copywriter: Patricia Fawcett
Strategy: Tia Char, Emmy Henning, Jennifer Mai, Samiyah Panjabi
Website Design: Molly Denning & Olivia Pette