Asthma
TASK
Create a TikTok presence for the brand to spread awareness of this treatment plan.
STRATEGY
Target the demographic that is most popular on the platform: Millennials who are parents to young children and Gen Z who are early in their medical independence. We want to engage these audiences in content that feels native to the platform so they do not instantly scroll.
EXECUTION
Millennials: Create a series of TikToks based around the things we can control, combining the honesty of both concern and humor in the typical daily parenting experience.
Gen Z: Create TikToks about the issue Dupixent knows they have but didn’t think to address— compliance. As Gen Z finds independence in every sector of their life they are bound to stumble along the way. Whether moving into their first apartment, going to college, or even just calling the doctor to make an appointment for the first time these young adults need reminders that it’s most important to remember their Dupixent now because stress can be a trigger for their Asthma.
EoE
TASK
create a logo for “The Great Break-Up”, a sub-campaign about patients ditching the blender and being able to eat solid food again.
Nasal Polyps
TASK
Announce internally that they are now approved for Nasal Polyps sufferers in the pediatric category of 12-18.
STRATEGY
12-18 is pediatrics in a medical context but on a more human level, this age bracket is seen as teens. We want to lean into the life of these teens and what we can give back to them.
EXECUTION
Making the style of the video match the teen spirit with a school journal look. We want to embrace that Dupixent is letting these teens Du More of whatever they do!
